Integrated Marketing Campaigns
Graphic Design, Video Production and Copywriting
With a background in graphic design and art direction, I love creating integrated marketing campaigns with a little touch of whimsy that tell the story of the product or company and bring each company's unique personality to life. My masters in strategic communication puts the motor behind the campaigns to grow awareness, illustrate the why and who a company is at its core, introduce a call to action, gather MQLs and grow pipeline for sales teams.
PICA Podiatric Medical Professional Liability Insurance
The PICA Purpose campaign told podiatrists the why behind PICA rather than just the what. The integrated campaign included email, multiple ads, social media and video.
Do You Know PICA was a campaign aimed specifically at young people and students. It's purpose was to bring awareness and education about who PICA is and what they do for podiatrists. The integrated campaign included student research and case study, ads, email, social media and video.
Some things from the 80's campaign focused on PICA's longevity while still staying relevant. It communicated to doctors how long PICA had been protecting them in a humorous and relatable way. The campaign included a series of ads, email and social media posts.
Some choices are obvious campaign asked doctors to make a choice - choose an insurance that specializes in protecting podiatrists or choose another option without the expertise. The campaign included a series of ads in podiatric publications, emails and social media posts.
Who knows podiatry poked a bit of fun at the idea of a specialist from another profession knowing how to perform in another. The campaign included a series of ads in podiatric publications, direct email and social media posts.
The tradeshow ad played off of this concept telling podiatrists to avoid accepting imitations and to choose the insurance by podiatrists for podiatrists.
Magic campaign was a playful two-part series of ads and social media posts spanning several years and a re-brand stating how easily PICA made protecting podiatrists appear.
Risk management campaigns focused on educating podiatrists on how to avoid a lawsuit. The campaigns included ads, email and social media posts.
Beautiful Architecture drove home the point that even though a historic court room may be beautiful a lawsuit is not. The campaign included ads, email and social media posts.
Useful tools spoke to the tools in each podiatrists' tool belt when they go into surgery. It included a series of ads, emails and social posts.
Be prepared illustrated how useful it can be to be "over-prepared" for any situation. The series of ads, emails and social posts, included graphics of various everyday ways to be "over-prepared".
Association celebration posters designed and distributed at the association tradeshows and events.
Annual United Way Week Events
Annual United Way Events were a week long fundraising event at PICA to benefit The United Way. Each year, the United Way committee created a theme complete with logo, t-shirts, on-site games, and food.
OUM Chiropractic Medical Professional Liability Insurance
_jp.jpg)
Happy Together campaign was focused on the partnership between OUM and the Tennessee Chiropractic Association. It illustrated how the two organizations worked together to protect chiropractors in the state of Tennessee. The campaign included a series of ads, emails and social posts.
Regardless of their philosophy campaign was focused on how different the philosophies for treatment could be among chiropractors. The messaging told chiropractors OUM would be there to protect them regardless of why philosophy they practiced. It included ads, email and social media posts.
Mindful Medicine brought the AHHHH to how chiropractors should feel when they are protected by OUM. The video was accompanied by ads and social posts in an integrated marketing campaign.
Flooid
Video Creation and Direction
Flooid integrated campaigns focused on highlighting the functionality of the product. They included videos, email, LinkedIn posts, website blogs and email marketing.
Visit Flooid.com or Flooid LinkedIn to see more >
Branding
