Tradeshows and Event Management Highlights
Creating dynamic and engaging experiences for customers, partners and companies is a real joy for me! Call me crazy, but I love the organized chaos of planning a white glove executive event, designing and building a fabulous tradeshow. Keeping all of those balls in the air while still keeping my cool and carving out a little bit of fun for my teams during 3 days of "being on" is my happy place. My strategic thinking and high attention to detail and organization make me skilled at creating an event calendar and framework to align Sales, Product and Leadership. My creativity goes into pre-and post- event integrated marketing campaigns and on-site experiences that will wow visitors and build trust with partners and customers and deliver quality leads to sales.
Executive Events
Annual User Groups
User groups allow strategic partners to come together with product owners and managers, and customers to discuss roadmap, user use cases and industry changes and challenges.
This video highlights the user group from 2024 held in Nashville, Tennessee at the Westin Hotel for North American customers and in Birmingham, UK at Resorts World for customers based in the UK and Europe. It features the Nashville executive welcome cocktail event which delighted customers and partners with a taste of Nashville with a "make it yourself" cowboy hat creation station, giving them the chance to connect over themed cocktails, hors d' oeuvres and honky tonk music.
The result: Customer retention, increased partner trust
NRF Executive Welcome Events
Executives were welcomed and treated to an evening at the Classic Car Club of Manhattan, NYC while attending NRF 2024 and 2025. The event brought customers and partners together with Flooid leadership to connect over cocktails, driving simulators and classic cars.
The result: Customer retention, increased partner trust
Tradeshow Management
NRF (National Retail Federation) Big Show - New York, NY, USA
2024
The Flooid 20' x 40' at NRF 2024 gave me an amazing space to play in. I partnered with Equinox Group out of Leeds, UK to design a space that featured Flooid's functionality and capabilities. Needing a quick "what do you do" explainer for the booth, I collaborated with design agency, STENCIL Creative Group in Nottingham, UK to create graphics and a video that would play on a large digital display. The booth attracted visitors with a feature Flooid sign and and RFID "scan and learn more" section to encourage interaction and engagement.
The result: Increased visibility and traffic, 30+ meetings and 10+ product demonstrations, happy leadership.
2025
Partnering again with Equinox Group for NRF 2025, we utilized features from the 2024 booth and raised the bar of our 20' x 40' booth adding a cafe, featuring our customer, Trader Joes' coffee and pastries powered by sister company, Acrelec's order and pay kiosks, and strategic partner, Cust2Mate smart shopping carts to demonstrate how Flooid supports customers in multiple ways.
The result: Increased visibility and product understanding, 40+ meetings, 15+ demonstrations, thrilled leadership.
2026
Again utilizing features from '24 and '25, we took our 20' x 40' to the next level, incorporating a retail display with customer, Primark to celebrate our new customer's expansion across the US. Also making a return to the booth was Trader Joe's coffee and Acrelec's order and pay kiosks. I also included partner, Displaydata's electronic shelf label solution.
The result: Increased visibility and product understanding, customer trust and appreciation, 45+ meetings, 20+ demonstrations, happy leadership.
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RTS (Retail Technology Show) - London, UK
2025
Flooid's 65 sq. meter floor space at the ExCel in London was a brilliant playground! The show theme for 2025 RTS was carnival complete with games, a carousel and bumper cars. I wanted to incorporate some of the theme and fun into our booth while still keeping true to the brand and a professional appearance. I partnered with Equinox Group to create a space that did just that. We included partner, Cust2Mate on the stand to demonstrate their smart shopping cart solution, and incorporated an Acrelec order and pay kiosk.
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The result: Increased visibility and product knowledge, 35+ meetings, 25+ product demonstrations, happy leadership.
2026
The RTS 2026 theme of disco called for one thing: a mirrored infinity floor, of course! Flooid's 65 sq. meter floor space at the ExCel in London got a bit of a glow up with bright LED lights and a new design from vendor partner, ShovalPro in Tel Aviv, Israel. The booth incorporated strategic partners, TransactionTree and Cust2mate to demonstrate the end-to-end solution and possibilities of the Flooid product. The booth and the Flooid presence at RTS was promoted with an integrated marketing campaign on LinkedIn, website page and on RetailSystems channels with a podcast and article in the RTS Preview titled "From transaction to relationship: How data is redefining the modern customer journey."
The result: Increased visibility and partner knowledge, booth was featured on the RTS highlight reel multiple times, 35+ meetings, 25+ product demonstrations, happy leadership.
EuroCIS / EuroShop - Dusseldorf, Germany
2025 - EuroCIS
Flooid was expanding into new regions across Europe. This required a new regional tradeshows. EuroCIS '25 and EuroSHOP '26 in Dusseldorf, Germany fit that bill perfectly. Exhibiting with Flooid's new parent company, Glory Global Solutions, I created spaces for Sales that not only supported the Flooid brand but Glory's. Flooid also shared a booth at EuroShop with strategic partner, Cust2Mate.
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The result: Greater collaboration with Glory, penetration and awareness in the European market for Flooid, increased understanding of the Glory and Flooid relationship, 10+ meetings, 5+ demonstrations, excited leadership
2026 - EuroShop
GroceryShop 2025 - Las Vegas, NV, USA
A strategic growth goal in 2025 for Flooid was to re-engage with the North American grocery market. To do this, Flooid exhibited at GroceryShop. Partnering with Equinox Group, we created a space for Sales and organized 1:1 meetings with grocery decision makers.
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The result: Engagement with North American grocery prospects and customers, increased understanding of the Glory and Flooid relationship, 50+ meetings, 15+ demonstrations, happy leadership.
NACS 2025 - Chicago, IL, USA
Flooid was aggressively connecting with the convenience and fuel market in the US. Flooid's parent company was already a major exhibitor at NACS. To demonstrate the Flooid/Glory synergy and gather those valuable MQLs and SQLs, we carved out a space for ourselves on the Glory booth.
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The result: Greater collaboration with Glory US, penetration and awareness in the US fuel and convenience markets, increased understanding of the Glory and Flooid relationship, 5+ meetings, 2+ demonstrations, happy leadership
NRF APAC 2026 - Singapore
Showing the Glory and Flooid complete in-store solution, Flooid exhibited alongside Glory at the 2026 NRF APAC in Singapore.
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The result: Greater understanding of the Glory family of companies, collaboration with Glory APAC sales, penetration into the APAC market